---
title: User Experience (UX) Services
description: User Experience (UX) Services
---

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# User Experience (UX) Services

**Make Or Break The Digital Relationship** User Experience (UX) is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport. At CGN Global, we combine the wants and needs of stakeholders with those of the users to design solutions which increase efficiency, effectiveness, and satisfaction for users. We value simplicity, consistency, and pay close attention to details.

We think of the digital user experience as not much different than the physical user experience. Imagine a customer walks into your office. If the door says "Push" and the customer pushes and the door does not open, then they start off their visit (experience) with a counterintuitive action. Imagine that same customer goes through the door and they walk directly into the company break room where employees are standing around drinking coffee and microwaving food. Once again, the experience is now confusing to the customer and creates a negative visit right off the bat. CGN understands how customers think and interact. By making sure the door says "Pull" and the customer walks into a lobby where he/she is instantly greeted by the receptionist, you create an intuitive, positive experience that starts the engagement off on the right foot. The digital environment is no different, and this is the basic approach CGN takes to the virtual experience.

## The benefits our clients typically see through our UX engagements:

### Increased Revenue

- Increase transactions/ purchase
- Retain customers
- Increase product sales

### Reduced Costs

- Lower development of costly features users don't want/ need
- Re-use code
- Lower project costs & duration
- Decrease maintenance costs
- Reduce training & support costs

### Improve Effectiveness

- Increase transactions/ purchase
- Retain customers

## CGN's UX Services From Strategy To Implementation

### Plan

Requirements Gathering

Project Management

### Analyze

Application/Website  
Assessment  
Usability Assessment  
Heuristic Evaluation  
Competitiveness Analysis  
Business Process Analysis

##### User Research

- Surveys
- Focus Groups
- User Interviews
- Contextual Design
- Usability Testing

### Design

- Content Inventory
- Information Architecture
- Content/Copy Writing
- Site Mapping
- Screen Flows

##### Interaction

- Wireframing
- Contingency Design

##### Visual

- User Interface Design
- Branding
- Multimedia/Rich Media Design
- Design Mockups
- Style Guides

### Build

Web Standards based  
HTML/CSS templates  
Accessibility Testing

### Our UX Expertise

**Our full spectrum of UX professionals include:**

- Interaction designers
- Usability professionals
- Visual designers
- Front-end developers
- Copy & content writers

### These experts collaborate with each other and with our clients, creating transformative solutions:

- Build new websites
- Improve existing sites
- Add new functionality
- Improve existing applications
- Develop new Intranets

### For more information on CGN's User Experience services, please contact:

Request Call Back

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