CGN helps customers to make informed decisions about complex and diverse markets like India, China and Europe. We assess market potential and develop new branding strategies which we achieve by deploying our extensive experience and methodologies developed over two decades of consulting with leading Fortune 500 companies.Our strategies are based on a “global” approach – operating worldwide with local branches based on customer needs. We look at 3 key cornerstones:
operational excellence, customer intimacy and product differentiation. These factors are for any organization looking to penetrate a new market and are where companies need to focus in order to understand the customer in new markets, create products that solve their problems and produce those products as efficiently as possible.