New Product Introduction

CGN Global’s New Product Introduction (NPI) service is a proven methodology toward helping organizations launch new programs from Phase Zero to start of production. We take a comprehensive view at the entire product development value chain as well as the product life cycle to create a seamless production flow. Properly introducing new products to the portfolio from the beginning allows for more efficient processes that are tailored toward current organizational standards and requirements. CGN eliminates waste and ensures consistency from the start, enabling higher quality outputs and sustainable customer satisfaction.

From our extensive experience in NPI, we have validated the following 4 steps to ensure a world class introduction of new products.

  1. Voice of the Customer/ Product - the initial phase of NPI validates the Voice of the Customer and Voice of the Product using techniques such as Quality Function Deployment (QFD), Design Failure Mode and Effects Analysis (DFMEA), Boundary Diagrams and more
  2. Design for Manufacturability/ Assembly – an integral step for the NPI team to ensure that the DFMEA translates into a Process Failure Mode Effects Analysis (PFMEA) which integrates into the unfolding of the APQP process
  3. Validation and Test Planning – a phase 1 activity that bridges the design and the prototype; the pilot builds using engineering input for durability and reliability compliance
  4. Advanced Product Quality Planning (APQP) and Product Part Approval Process (PPAP) – the industry defined constructs that take the new part introduction process into start of production with a focus on quality and reliability

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