INDIA: Global Emerging Markets Strategy

Explore, Launch and Build Your Business in India

The current global economic downturn has forced many companies to think beyond their typical market boundaries. Thanks to new technologies and the effects of globalization, international markets are more open than ever before.

Bringing your products and services into India’s emerging market will grow your top-line revenue and market share. It will also minimize your exposure to the volatility and risks associated with operating in a single market.

India: an Attractive Destination for Business

According to the International Monetary Fund, India's nominal GDP stands at US$1.53 trillion, making it the tenth-largest economy in the world. With purchasing power parity (PPP) at US$4.06 trillion, India's economy is the fourth largest in the world. A star in the global economic landscape, India’s GDP growth rate was 8% in 2009-10 and estimated to be 8.6% for the year 2010-2011 that makes India among the top five fastest growing economies in the world.

India is among the top three strategic growth markets that companies turn to when looking to expanding their global footprint and increase business success. India is today rated as one of the most attractive investment destinations across the globe. The UNCTAD World Investment Report (WIR) 2010, in its analysis of the global trends and sustained growth of Foreign Direct Investment (FDI) inflows, has reported India to be the second most attractive location for FDI for 2010-2012.

Market reforms, huge inflows in foreign direct investment, rising foreign exchange resources, booms in IT and real estate and flourishing capital markets spur the country’s sustained growth.

CGN Global - Your Partner in India

Though the market is booming, exciting and opportunities are limitless, entering the Indian market poses many strategic challenges for companies. A deep understanding of the country’s multi-faceted market dynamics and deep insights into the Indian consumer attitudes and expectations is essential to your success in India. [Read our executive briefing on Emerging Market Readiness]

CGN’s innovative approach to India market entry employs a Build-Operate-Transfer (BOT) philosophy for its clients, providing a committed strategy-and-execution partner to help launch and grow your business in India. Our creative solutions have enabled companies to understand and participate competitively in what is easily one of the world’s most exciting, growing consumer markets.

The CGN team has many years of extensive, hands-on experience in India, cultivating an in-depth understanding of multi-cultural and diverse aspects of its complex economy. We bring clients success in this market by deploying our deep experience and methodologies developed over two decades of consulting for leading Fortune 500 companies.

CGN has operations and a well-qualified professional network on-the-ground in India. This ensures a localized, customized consulting that is relevant to the Indian market. Contact CGN India for more information on our local expertise.

Our Industry Focus

CGN can help craft and execute market entry plans for India across manufacturing and service sectors. The industries we are currently focused on are Automotive, Heavy Equipment & Construction and Retail/Consumer Products. Please click on the Industry links below to get a brief snapshot of the respective industry view in India.

  • Automotive
  • Heavy Equipment and Manufacturing
  • Retail

CGN Global Services

CGN brings clients a fresh perspective on strategic opportunities in India. We help with market entry strategy, using our extensive market research, data analysis and our assessment of the threats and opportunities presented. We partner with you to execute their India market plan through our expertise in the following areas:

CGN Approach

We take a multi-phased, holistic approach to developing a relevant strategy for you by considering a variety of influential factors that could impact your market entry, including but not limited to:

Customer needs and triggers in Indian context Value expectations of Indian customers
Competitive landscape; Key Players in India Macro-Economic Trends; Demographic & Lifestyle shifts
Stage of category lifecycle (nascent or mature) Industry segmentation; Size and profitability
Production & delivery value chain; Supply Network India Market characteristics; Culture & communication
Customer purchase process; Decision makers India regulatory and compliance requirements

What Answers can we Find for You

CGN’s Operating mantra is delivering 10x customer value. Our consulting team is focused on executing the market plans for clients and meeting their strategic objectives. With an agile and flexible approach, CGN consistently delivers rapid, creative and sustainable solutions. Our consulting engagement model is modular, scalable and accretive, achieving high return on investment and value for you.

Contact Us

Our India market experts are ready to engage with you on your emerging market strategy. Contact us for more information.