Want to Succeed in Asian Markets? Supplier Collaboration is Key.
A 2009 global study by Vantage Partners of customer supplier negotiations and contracts “found that suppliers in Asia report that they are only able to deliver, on average, 59 percent of the total potential value of their contracts with customers. (Supplier Collaboration in Asian Markets, My Purchasing Center)
“Suppliers laid much of the responsibility at the feet of their customers, citing unclear requirements, frequent changes to specifications, inaccurate and late forecasts, and failure to provide adequate staff access and support as primary explanations for under-delivery.