May 2018

Building Your Blue Ocean Strategy

By Surpriya Garg & Jith Rabindranath

A blue ocean represents all industries not in existence today, as an unknown market space, untainted by competition. In Blue Ocean Strategy, demand is created, rather than fought over. There is ample opportunity for growth that is both profitable and rapid. There are two ways to explore a blue ocean.

In a few cases, companies can give rise to completely new industries, as eBay did with the online auction industry. However, in most cases, a Blue Ocean Strategy is created from within a red ocean, where a company alters its boundaries within an existing industry.

5 Ways to Optimize Retail Point of Purchase Display Production & Store Delivery

A Concept-to-Delivery, Holistic Approach to Uncover Hidden Costs and Increase Compliance

By Steven Saura

Since 76% of all purchase decisions are made in-store and 68% of retail purchases are impulse driven, point-of-purchase (POP) displays represent one of the strongest Marketing vehicles to influence shopper behavior, sway brand loyalty, and ultimately increase sales.